(Formerly CSO Insights)
We've seen a lot!
HINDSIGHT + INSIGHTS = FORESIGHT
What We Do
Sales Mastery helps B2B sales leaders and sellers improve performance through practical sales wisdom, experienced advisory support, and intelligent use of AI.
Sales Leadership & Advisory
Practical guidance, coaching, and an experienced outside perspective for sales leaders working to improve execution and performance.
AI for Sales
Helping salespeople and sales organizations use AI to eliminate low-value work, improve productivity, and spend more time selling.
Enduring Sales Wisdom
Proven principles, frameworks, research, and lessons drawn from decades of B2B sales experience.
What’s with the dogs?
Simple, we’re dog guys. We think they set a great example that we aspire to: friendly manners, dedicated to the task at hand, loyal. If you don’t like dogs, likely, we’re not a good fit for you. No hard feelings, just sayin’.
(Formerly CSO Insights)
About Us
Sales Mastery brings decades of B2B sales, sales management, consulting, and research experience to the challenges facing sellers and sales leaders today.
Co-founders Barry Trailer and Jim Dickie previously created CSO Insights, where they spent more than two decades studying sales performance and working with sales organizations around the world.
Today, Sales Mastery builds on that foundation through advisory work, sales leadership development, practical applications of AI, and an extensive library of research, articles, frameworks, and videos.
The goal remains the same: help salespeople and sales leaders make better decisions and perform at a higher level.
Barry Trailer
B2B Sales Advisor, Author & AI Sales Consultant
Barry brings more than four decades of experience in B2B sales, sales management, consulting, and research. He works with sales leaders and sellers to improve performance, strengthen sales execution, and apply AI in practical ways that free up time for higher-value selling.
